Authority has become a buzzword for SEOs and marketers in the last year. With Google placing greater and greater emphasis on authority, it’s crucial to follow best practices in order to establish a good reputation!
There are several elements that play into how Google perceives your business’s level of authority. Some of the most important factors include:
Google Authorship has become a must for anyone who regularly produces high-quality content. Authorship allows potential leads to recognizing that your company has an established history of publishing awesome content. Most pages with authorship have higher CTRs than those without it, so authorship is a simple way to attract more online attention.
2. High-quality links:
Google’s recent updates have caused widespread fear of links among marketers due to Google’s severe penalties for low-quality links. However, you can’t simply abandon link-building strategies because Google still uses links to determine authority. Avoid any kind of link schemes, but focus on gaining reputable links one at a time. Organic links from competitors and clients are the most effective indicators of authority.Social media. Engagement on social media clearly demonstrates that you are relevant and valuable to your potential customers. Not only does an active social media presence allow you to reach many new potential leads, but it also improves your rankings in the SERPs because of your established authority.
3. Social media:
Engagement on social media clearly demonstrates that you are relevant and valuable to your potential customers. Not only does an active social media presence allow you to reach many new potential leads, but it also improves your rankings in the SERPs because of your established authority.
Social Media Authority
In order to gain that enticing social media authority, you have to invest time and effort into an engaging and interactive social media presence. Be patient – social media success won’t come overnight. However, if you take the time to nurture your social media relationships, you’ll find that it is a valuable source of leads.
The key to deep connection with your audience is to understand what they want and need. Essentially, your social media presence needs to focus on your niche market. Use social media to provide solutions for the problems that face your potential leads. Once potential leads realize that you are a source of reliable, valuable information, they will begin to interact with you on social media and possibly even convert into a customer.
Your social media presence has to be based on valuable content or you will never gain the kind of authority you need. If your content is more focused on making a sale than providing value to the lead, it won’t be effective.
Finally, keep on participating! Authority is also won based on a constant string of interaction. Your potential clients are constantly on social media, so you should be too. Active participation is going to help you draw the attention of other authorities in your field. If you can develop an interactive relationship with authority figures in your industry, you will gain lots of authority points in Google’s eyes.
Attract More Leads
If you successfully gain authority thanks to social media, your rankings in the SERP are going to rise, bringing you more leads. Those leads are going to be especially valuable if you are publishing useful content that applies to your target audience.